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Aug 30, 2021
Seventy-two new 海角社区-branded banners adorn telephone poles and lampposts on public streets and campus accessways at LSSU. The strategically arranged banners feature 10 patterns, some varying the given motif via different background colors, for a total of 18 unique designs spread out over the 72 emblems鈥攁ll of which are Lake State-themed and follow LSSU鈥檚 long-standing palette.
Some of these markers herald existing LSSU branding; other Laker displays are being introduced for the first time, including several that commemorate the 75th anniversary of the institution (1946-2021). The banners, which took a handful of days to assemble, both appear on poles that had earlier iterations and hang on posts that previously had none.
鈥淭his has been a passion project of mine since I arrived at LSSU a year-and-a-half ago for many reasons,鈥� said Fred Pierce III, dean of admissions and marketing at Lake State. 鈥淭hese roadside banners not only honor and update our brand but also beautify the campus and ornament the city. They make an immediate and indelible positive impact with oomph, finesse, and aesthetics. They unfurl goodwill and pride for the Laker family and the Eastern Upper Peninsula. People will smile and choke up when seeing them. I know I do.鈥�
In the biggest presentation, 15 banners blazon consecutive poles on the public Easterday Avenue, and they鈥檙e significantly larger than those that had been there before. By the main entrance to campus, the first set of four double poles includes a special two-design banner with LSSU鈥檚 motto: 鈥淓nter to Learn鈥� on one side and 鈥淕o Forth to Serve鈥� on the other. The Laker mascot, Seamore, cheers on banners. And logos associated with LSSU sports also stand tall.
From the Arts Center to the Norris Center (including the side of the building), from townhouses to row houses, from streets to walkways, new banners fly. Banners measure 24鈥漻72鈥�, 18鈥漻54鈥�, and 24鈥漻24鈥�, depending on location. LSSU collaborated with Cloverland Electric Cooperative, plus local AT&T, Peninsula Fiber Network, and Charter Communications on relevant poles regarding specifications and instructions of banners, brackets, clearances, sight lines, other safety issues, etc. Sault Ste. Marie, MI-based Vital Signs Michigan supplied the materials.
The old banners had been in place for several years. LSSU will distribute some that are salvageable to campus constituents and community friends as gifts and raffle off others in campus fundraisers.
鈥淭his has been a true labor of love for us, one that literally visualizes some of our best attributes,鈥� said LSSU President Dr. Rodney S. Hanley. 鈥淭he banners reflect part of our mission of enhancing the quality of life of Lakers and neighbors alike. The banners symbolize the importance of engagement, which is a pillar of our strategic plan. And the banners convey the touchstones of tradition and innovation at the heart of LSSU. I can鈥檛 think of a better way to begin the fall semester鈥攁nd to kick off our 75th anniversary celebration鈥攖han with these artful indicators.鈥�
